Fuel Forward Evolved launches in Q2 2027, with the journey beginning this fall. Built on customer feedback and consumer research, Fuel Forward Evolved is designed to create a more rewarding consumer experience, encourage repeat visits, and support business growth.

When Fuel Forward Evolved launches, consumers will gain access to expanded opportunities to earn and redeem rewards, additional ways to participate through digital and in-store engagement, and a more connected loyalty experience designed to drive repeat visits and support site growth.

Why We’re Evolving

Built on customer feedback and consumer research, Fuel Forward Evolved is designed to create a more rewarding consumer experience, encourage repeat visits, and support business growth. The enhanced program focuses on three principles:

• Simplify loyalty for consumers and sites.
• Engage consumers with more reasons to participate and return.
• Grow your business through stronger consumer engagement.

The Roadmap to Fuel Forward

October 2026 | Site Enablement Begins

Sites will receive information, resources, and guidance to prepare for Fuel Forward Evolved.

After Enablement | Reward the GO Enablement Offer

Using Alt ID and retail program stacking, consumers can begin earning rewards while sites prepare for the full Fuel Forward experience.

Q2 2027 | Fuel Forward Evolved Launches

Consumers gain access to the complete Fuel Forward experience, including expanded opportunities to earn, redeem, and engage.

Prepare for Site Enablement Today

Site enablement begins in October and is the first step toward the enhanced loyalty experience. Completing site enablement also unlocks access to the Reward the GO Enablement Offer while helping build the foundation for the full program launch.

To help ensure a smooth transition, confirm your site meets the required EPOS software requirements:

• Gilbarco Passport v24.04+
• Verifone Commander v55.02.07+

You can review your current EPOS platform and software version using the EPOS Site Dashboard in Gateway. Additional site enablement guidance and support resources will be shared soon.

Learn More

Watch for upcoming Fuel Forward Evolved communications with additional details about site enablement, key milestones, and resources to help your site prepare.