This Independence Day, consumers can save more at the pump — just in time for holiday travel and celebrations. For one day only, on July 4, consumers can unlock extra fuel savings when they pay through the Fuel Forward® App at participating locations. Whether they’re heading out on a road trip or celebrating close to home, it’s an […]
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Drive Repeat Visits with new Q3/Q4 POP
The new Q3/Q4 Fuel Forward® point-of-purchase (POP) materials are designed to help drive Fuel Forward® App awareness and encourage repeat visits to your site(s). Featuring “Stack Your Way to Savings” messaging, the new creative encourages customers to explore the Fuel Forward® App and take advantage of available savings opportunities every time they fuel up. By increasing awareness of the […]
Prepare for Your Q1 Dark Audit
As we approach Q1, it’s important to ensure your site is ready for the upcoming Dark Audit. This evaluation plays a critical role in maintaining compliance and avoiding penalties in future Excellence in Action shops. Key Points to Remember Cure Window Action Steps: […]
Q1 POP: Driving Consumer Engagement in 2026
As we kick off the new year, the Q1 Fuel Forward® App Point-of-Purchase (POP) campaign is here to help sites maximize consumer engagement and loyalty. This initiative is designed to reinforce the benefits of the Fuel Forward® App and encourage customers to Download, Stack, and Save on every fill-up. What’s New for Q1 2026 POP? POP Kit Contents Each kit includes: Placement guides […]
Gear & Gifts: Get 10% Off Through November 26
Show your Phillips 66, Conoco and 76 pride and save while you do it. From now through November 26, customers can enjoy 10% off their entire purchase on the Phillips 66 E-Store and Brand on Demand sites. Use promo code P66SAVE10 at checkout to take advantage of this limited-time offer. You’ll find a wide selection of Phillips 66, […]
Look for LA Dodgers Pennants
To celebrate the exciting 2025 LA Dodgers season, we’re shipping pennants out to all Los Angeles area sites this week. Each kit will contain enough pennants to place one pennant on each pump. Sites may keep them featured on pumps until the end of the year. Please review placement guide for more information. […]
NCAA POP Arriving Next Week
Football season is fast approaching – and we’re gearing up to help your station engage fans, boost visits, and elevate brand loyalty. Our college football promotions kick off August 26, giving customers the chance to win exclusive, high-value fan experiences, while driving engagement with the Fuel Forward® App. Three teams. Thousands of fans. One powerful […]
Drive Loyalty with the Q3/Q4 2025 Fuel Forward POP!
The all-new Q3/Q4 2025 Fuel Forward POP is here—crafted to boost consumer preference and loyalty at the pump. This campaign highlights the Fuel Forward® App offer (for mobile-enabled sites), encouraging consumers to Download, Stack, and Save! POP kits will be mailed the week of June 23 for an installation date of July 1. What’s in […]
Notice: 60 Days to Fix Q1 Dark Audit Infractions
This is a reminder to all stations of the Dark Audit 60-day window to rectify Q1 infractions in order to pass the Q2 Dark Audit. Failures corrected and submitted via the cure process need to earn 80% or above to pass. The Dark Audit assessment surveys: For more information, please visit the Excellence in Action […]
Share Your Expert Opinion: Help Shape the Future of Amenity Units
Help us improve amenity units at branded sites by sharing your feedback in a quick 10-minute survey. Let us know what works, what doesn’t, and what you’d like to see in the future. […]