One of the conference’s clearest glimpses into what’s next was Meet Miles, Phillips 66’s first customer-facing AI agent inside Gateway. Introduced as a personal Gateway assistant, Miles is designed to make it easier for customers to get the answers they need with less searching, fewer steps and faster resolution. For customers, that means a more intuitive […]
Category: Promotions
The Future of Loyalty
Another key moment from the conference came out of From Hello to GO GO GO: Turning Visits Into Lasting Loyalty. In that session, attendees got a look at the next chapter of Fuel Forward® — an evolution designed to build on today’s app and mobile payment foundation and create a more flexible, future-ready loyalty experience for both consumers […]
Going Forward Together
At this year’s Phillips 66 Marketing Conference, one message came through clearly: success in today’s market doesn’t happen alone. It takes strong leadership, trusted partnership, and a shared commitment to navigating change, capturing opportunity and driving real growth together. From the main stage, leadership reinforced that Phillips 66 is focused on helping customers move forward with confidence. […]
2026 Phillips 66 Marketing Conference Brings the GO
This year’s Phillips 66 Marketing Conference brought the GO to life through a clear and consistent message: growth happens when strong brands, smart innovation and trusted partnerships come together. Throughout the week, attendees heard how Phillips 66 is continuing to invest in advertising, loyalty, digital tools and go-to-market strategies designed to help customers compete more effectively, connect […]
See You Next Week: Final Conference Prep
We can’t wait to welcome you next week for an exciting few days of connection, learning, and inspiration. Here are a few final reminders to help you arrive prepared and make the most of your conference experience. Stay Connected The Conference App will be your go-to resource throughout the week for: Be sure to log […]
MLB Ticket Promotion Continues Through June 30
As baseball season heats up, the MLB Ticket Promotions are in full swing in Los Angeles and St. Louis. From now until June 30, consumers who purchase 8 or more gallons using the Fuel Forward® App can score 2-for-1 tickets to select Dodgers and Cardinals home games. With the ticket promotion ending June 30, participating locations are encouraged to […]
Fuel Forward® App California Offer: Driving Value and Engagement Across the Golden State
A new promotion is headed your way — and it’s designed to help drive more traffic to your sites. Beginning October 1, consumers can save an additional 25¢ off per gallon through the Fuel Forward® App at participating California locations. Learn more about how this promotion will be supported at your sites below. Offer Overview […]
Turning Up the GO for the Big 12
We turned up the GO in Kansas City as the Phillips 66® Big 12 Basketball Tournament took center stage. From the T-Mobile Center to the Loews Hotel and throughout the tournament footprint, Phillips 66 helped shape the fan experience. High-energy activations, bold brand moments and meaningful connections created an unforgettable atmosphere and brought the spirit of GO to life. […]
MLB Ticket Promotions Return March 25
his fan-favorite offer gives consumers 2-for-1 tickets to select Dodgers and Cardinals games when they fuel up with the Fuel Forward® App. Be ready to promote the offer and drive consumer engagement at the pump. […]
The 2026 Marketing Conference Agenda Is Live — Start Planning Now
The wait is over — the complete agenda for the 2026 Phillips 66 Marketing Conference is officially live. Now’s your opportunity to start planning your experience and mapping out the sessions that matter most to you and your business. This year’s agenda is packed with insights, practical strategies, and forward-thinking perspectives designed to help you stay competitive in […]