Football season is bringing some familiar faces—and plenty of team spirit—to the pump. Recent posts on the 76^® and Conoco^® Instagram channels feature the Seahawks, 49ers and Broncos mascots visiting branded stations to promote this year’s VIP Gameday Promotions.

Developed specifically for social media, the content takes an energetic, fan-first approach that feels native to the way football fans engage with their favorite teams online. Putting the mascots at the center of each post creates a playful connection with each fanbase while capturing the access, anticipation and excitement behind the VIP Gameday Promotions.

The content also extends the reach of the campaign beyond participating sites, helping build awareness and giving football fans another reason to visit the pump. Through November 15, consumers who purchase 8 or more gallons using the Fuel Forward^® App can enter for a chance to win a VIP gameday experience featuring club-level tickets, pregame field access, team merchandise and more.

Visit the 76^® and Conoco^® Instagram pages to see how the mascots are bringing the promotions to life—and continue using available promotional materials at your site to help keep the opportunities visible throughout the season.