The iconic 76® ball now has a prominent new home inside Levi’s® Stadium. Positioned above a branded “GO GO GO” display, the installation brings the recognizable look and energy of 76® directly into the gameday experience for San Francisco 49ers fans. The new installation provides a highly visible brand presence within the stadium, placing 76® at the […]
The Power of POP
Your POP materials are more than signage. They are one of the most visible ways consumers interact with our brands at the station. From highlighting promotions and loyalty benefits to supporting broader marketing campaigns, POP helps turn consumer attention into action. Proper execution ensures these materials deliver the greatest impact for both your site and […]
Fuel Forward Evolved: The Road Ahead
Fuel Forward Evolved launches in Q2 2027, with the journey beginning this fall. Built on customer feedback and consumer research, Fuel Forward Evolved is designed to create a more rewarding consumer experience, encourage repeat visits, and support business growth. When Fuel Forward Evolved launches, consumers will gain access to expanded opportunities to earn and redeem rewards, additional ways […]
NFL Mascots Bring VIP Gameday Promotions to the Pump
Football season is bringing some familiar faces—and plenty of team spirit—to the pump. Recent posts on the 76® and Conoco® Instagram channels feature the Seahawks, 49ers and Broncos mascots visiting branded stations to promote this year’s VIP Gameday Promotions. Developed specifically for social media, the content takes an energetic, fan-first approach that feels native to […]
Dodger Pin Promotion Ends Early Following Strong Demand
The MLB Pin Promotion received an enthusiastic response from consumers, with demand for collectible Dodger pins exceeding available inventory. As a result, the promotion ended early on September 1, ahead of the originally scheduled September 27 end date. New POP materials will arrive at participating Los Angeles-area 76® sites shortly to replace the MLB Pin Promotion signage. […]
10¢ Tuesday Returns September 1
Start September with more savings at the pump! On Tuesday, September 1, consumers can save 10¢ per gallon when they use the Fuel Forward® App at participating locations. 10¢ Tuesday takes place on the first Tuesday of every month, giving customers another reason to fuel up with you while helping drive repeat visits to your site(s). Remaining 2026 […]
NCAA Promotions Kick Off August 31
College football season is back, and Phillips 66® and Conoco® are getting in on the action with promotions featuring Oklahoma State University, the University of Oklahoma and Texas Tech University. From Aug. 31 through Oct. 31, 2026, consumers who purchase 8+ gallons* using the Fuel Forward® App at participating locations can enter for a chance to win game tickets, exclusive […]
Protecting Automatic Tank Gauging (ATG) Systems from Cyber Threats
Automatic Tank Gauging (ATG) systems play a critical role in fuel operations, providing visibility into tank inventory, fuel levels, temperature, and leak detection. These systems help site operators manage fuel safely and efficiently. However, recent cybersecurity incidents have highlighted the importance of ensuring ATGs are configured and accessed securely. Why This Matters Federal cybersecurity agencies, […]
Now Available: Watch the Mako Networks Webinar Recording
If you weren’t able to join our recent webinar introducing Mako Networks, you can now watch the recording on demand. As one of Phillips 66’s approved Managed Network Service Provider (MNSP) vendors, Mako Networks provides secure, cloud-managed networking solutions designed specifically for fuel retailers. During the webinar, Mako experts shared how their platform can help sites […]
Labor Day Savings Return to the Fuel Forward® App
Holiday weekends mean more drivers on the road—and more opportunities to bring consumers to your site. On Labor Day only, Fuel Forward® App users can earn an extra 10¢ off per gallon when they purchase fuel using the app at participating Phillips 66®, Conoco® and 76® locations. Seasonal promotions like this are designed to give consumers another reason […]