Enable Your Sites by February 1 The deadline to complete Fuel Forward® Evolved site enablement is February 1, 2027. If you still have sites that need to be enabled, now is the time to get them scheduled. Enablement gives your sites access to loyalty features that can help create more value for consumers today, including Reward […]
Football Promotions: What’s Next for Your Site(s)
Our NCAA promotions featuring Oklahoma State University, the University of Oklahoma and Texas Tech University concluded October 31. Thank you to participating sites for helping promote these opportunities and encouraging consumers to fuel up with the Fuel Forward® App. Keep NFL Promotions Going Through November 15 Consumers still have time to enter for a chance to win VIP gameday […]
76® x Brixton Brings Brand Visibility Beyond the Pump
The iconic 76® brand is hitting the road in a new way. A limited-edition apparel collaboration with Brixton combines vintage-inspired workwear with the freedom of the open road, bringing 76 into consumers’ everyday style. Built around the idea that both brands were made for the journey, the collection features hats, jackets, T-shirts and more with […]
Get Faster Answers with Miles
Miles now offers expanded support for common invoice and bill of lading (BOL) questions. From finding and comparing information to downloading documents and accessing additional support, Miles can help you get the answers you need directly through Gateway. When you need invoice or bill of lading information, Miles can help you find answers faster. Miles […]
Enable Your Sites Today for Fuel Forward® Evolved
A more connected loyalty experience starts with getting your sites ready. Enablement is now available for eligible Gilbarco and Verifone locations—an important step toward the full Fuel Forward® Evolved launch in Q2 2027. Completing enablement unlocks Alt ID and loyalty stacking capabilities, helping prepare your sites for expanded ways consumers can participate and save. Enabled sites […]
Halloween Offer Available October 31
Treat consumers to extra savings this Halloween. On October 31, Fuel Forward® App users can save 10¢ per gallon at participating locations through a special one-day offer. This seasonal promotion is a simple way to deliver added value, engage consumers and help drive fuel purchases during a high-travel holiday. To support your efforts, social media assets are […]
A New 76® Landmark at Levi’s® Stadium
The iconic 76® ball now has a prominent new home inside Levi’s® Stadium. Positioned above a branded “GO GO GO” display, the installation brings the recognizable look and energy of 76® directly into the gameday experience for San Francisco 49ers fans. The new installation provides a highly visible brand presence within the stadium, placing 76® at the […]
The Power of POP
Your POP materials are more than signage. They are one of the most visible ways consumers interact with our brands at the station. From highlighting promotions and loyalty benefits to supporting broader marketing campaigns, POP helps turn consumer attention into action. Proper execution ensures these materials deliver the greatest impact for both your site and […]
Fuel Forward Evolved: The Road Ahead
Fuel Forward Evolved launches in Q2 2027, with the journey beginning this fall. Built on customer feedback and consumer research, Fuel Forward Evolved is designed to create a more rewarding consumer experience, encourage repeat visits, and support business growth. When Fuel Forward Evolved launches, consumers will gain access to expanded opportunities to earn and redeem rewards, additional ways […]
NFL Mascots Bring VIP Gameday Promotions to the Pump
Football season is bringing some familiar faces—and plenty of team spirit—to the pump. Recent posts on the 76® and Conoco® Instagram channels feature the Seahawks, 49ers and Broncos mascots visiting branded stations to promote this year’s VIP Gameday Promotions. Developed specifically for social media, the content takes an energetic, fan-first approach that feels native to […]