The new Q3/Q4 Fuel Forward® point-of-purchase (POP) materials are designed to help drive Fuel Forward® App awareness and encourage repeat visits to your site(s). Featuring “Stack Your Way to Savings” messaging, the new creative encourages customers to explore the Fuel Forward® App and take advantage of available savings opportunities every time they fuel up. By increasing awareness of the […]
Limited-Time Verifone Hardware Incentive Available Through July 31
As payment technology and compliance requirements continue to evolve, now is an ideal time to evaluate your site’s POS infrastructure. Through July 31, 2026, qualifying branded locations can take advantage of a limited-time hardware incentive when upgrading to Commander and Commander C18 Point of Sale systems. In addition to rebate opportunities, Commander offers enhanced functionality […]
MLB Ticket Promotion Ends June 30
The 2026 MLB Ticket Promotion is entering its final weeks and will officially conclude on June 30. Participating locations should continue supporting the promotion through the end of the month and ensure all promotional materials remain in place until the promotion period ends. Once the promotion concludes, please remove all MLB Ticket Promotion point-of-purchase (POP) materials […]
MLB Pin Promotions Return to Los Angeles and St. Louis July 1
A fan-favorite promotion is returning to participating locations in the Los Angeles and St. Louis markets this summer. The annual Dodger and Cardinals Pin Promotions will run from July 1 through September 27, giving customers the opportunity to redeem limited-edition team pins after purchasing 8 or more gallons of fuel using the Fuel Forward® App, while supplies last. As […]
Meet Miles
One of the conference’s clearest glimpses into what’s next was Meet Miles, Phillips 66’s first customer-facing AI agent inside Gateway. Introduced as a personal Gateway assistant, Miles is designed to make it easier for customers to get the answers they need with less searching, fewer steps and faster resolution. For customers, that means a more intuitive […]
The Future of Loyalty
Another key moment from the conference came out of From Hello to GO GO GO: Turning Visits Into Lasting Loyalty. In that session, attendees got a look at the next chapter of Fuel Forward® — an evolution designed to build on today’s app and mobile payment foundation and create a more flexible, future-ready loyalty experience for both consumers […]
Going Forward Together
At this year’s Phillips 66 Marketing Conference, one message came through clearly: success in today’s market doesn’t happen alone. It takes strong leadership, trusted partnership, and a shared commitment to navigating change, capturing opportunity and driving real growth together. From the main stage, leadership reinforced that Phillips 66 is focused on helping customers move forward with confidence. […]
2026 Phillips 66 Marketing Conference Brings the GO
This year’s Phillips 66 Marketing Conference brought the GO to life through a clear and consistent message: growth happens when strong brands, smart innovation and trusted partnerships come together. Throughout the week, attendees heard how Phillips 66 is continuing to invest in advertising, loyalty, digital tools and go-to-market strategies designed to help customers compete more effectively, connect […]
See You Next Week: Final Conference Prep
We can’t wait to welcome you next week for an exciting few days of connection, learning, and inspiration. Here are a few final reminders to help you arrive prepared and make the most of your conference experience. Stay Connected The Conference App will be your go-to resource throughout the week for: Be sure to log […]
MLB Ticket Promotion Continues Through June 30
As baseball season heats up, the MLB Ticket Promotions are in full swing in Los Angeles and St. Louis. From now until June 30, consumers who purchase 8 or more gallons using the Fuel Forward® App can score 2-for-1 tickets to select Dodgers and Cardinals home games. With the ticket promotion ending June 30, participating locations are encouraged to […]