This summer, Phillips 66^® expanded support for the MLB Pin Promotion by working with a group of St. Louis-based influencers to help spread the word about the campaign and encourage participation. Each creator shared content highlighting how easy it is for consumers to fill up with the Fuel Forward^® App and collect limited-edition Cardinals pins, helping introduce the promotion to new audiences throughout the market.

Eight local influencers participated in the campaign, generating more than 9,400 engagements across Instagram, Facebook and TikTok. Their content helped extend the visibility of the promotion beyond traditional marketing channels and complemented in-store signage, digital advertising and Fuel Forward^® App messaging. As consumer promotions continue to evolve, influencer marketing provides another way to build awareness and keep campaigns top of mind throughout the promotional period.

Looking Ahead

The influencer program will continue with upcoming NCAA and NFL VIP Gameday Experience promotions, helping build excitement around new consumer offers. Several creators from the Pin Promotion have also been retained to produce evergreen content, transitioning into ongoing brand ambassadors. As the program grows, influencer marketing will become an integrated part of future campaigns across multiple business units, helping extend the reach of promotions and support participating branded marketers.