Following the success of the 2025 New to Brand Campaign, the 2026 New to Brand Campaign officially launched on July 15, continuing Phillips 66’s investment in expanding our branded network and creating new opportunities for long-term growth. This year’s campaign builds on last year’s strategy with refreshed creative, authentic customer testimonials and an integrated digital experience designed to engage independent site owners evaluating fuel branding opportunities.
Through targeted digital advertising, a dedicated landing page and a multi-touch email journey, prospective site owners will learn about the benefits of branding with Phillips 66®, Conoco®, and 76®, with a clear path to request a Site Assessment and connect with our team.
New for 2026: Real Customer Stories
One of the biggest enhancements to this year’s campaign is the addition of authentic testimonials from current customers, giving prospective site owners a firsthand look at what it’s like to brand with Phillips 66®, Conoco®, and 76®.
Throughout the campaign, customers share their experiences—from responsive support and innovative business tools to the strength of our trusted brands and long-term relationships. These stories bring our Keep Going and Growing value proposition to life while demonstrating how Phillips 66 helps marketers build successful businesses over the long term.
Investing in the Strength of Our Network
The 2026 New to Brand Campaign is designed to:
- Reach independent site owners actively evaluating fuel branding opportunities.
- Showcase the value of branding with Phillips 66®, Conoco®, and 76®.
- Build trust through authentic customer testimonials.
- Generate qualified opportunities for our sales teams.
- Strengthen and grow our branded network for the future.
The launch of the 2026 New to Brand Campaign reflects Phillips 66’s continued investment in both attracting new branded customers and supporting the long-term success of our existing network. Every new quality location that joins our brands helps strengthen our overall presence, expand brand visibility and reinforce the value of the Phillips 66®, Conoco®, and 76® network.
By bringing the Keep Going and Growing value proposition to life through authentic customer stories and targeted outreach, we’re helping prospective site owners see the long-term value of branding with Phillips 66®, Conoco®, and 76®—while continuing to invest in a stronger network for the customers who already represent our brands.
