April 2026

Introducing TruAge digital age-verification system

Phillips 66 is excited to share that TruAge is now available to all retailers running Verifone Commander version 54.02 and higher and Gilbarco Passport version 24.04 or higher point-of-sale systems. TruAge is a digital age-verification solution built by the industry, for the industry, to protect your business, your employees, your customers and your community—while keeping checkout fast and friction-free.

A better way to verify age—without oversharing data

TruAge modernizes traditional “carding” by going beyond birthday math and maximizing customer privacy. Neither your customers nor your frontline staff have to change their behavior to benefit.

TruAge reads only four pieces of data from an ID—rather than exposing the full set of personal details on a driver’s license—helping reduce the risk of identity theft. Those four data points not only catch underage IDs, but also expired and fake IDs.

Why TruAge matters for your stores

In convenience retail, nearly 40% of in-store transactions involve age-restricted products. That’s a lot of moments where one mistake can create major consequences. TruAge helps you:

  • Reduce selling-to-minors risk by shutting down increasingly realistic fake IDs
  • Eliminate human error from manual entry and mental math
  • Stay ahead of compliance with built-in support for manufacturer and regulatory volume limits
  • Protect your team with verification “proof” appended directly to the transaction log

Using TruAge is simple for associates and seamless for customers: scan the customer’s driver’s license (or other accepted government-issued ID), scan the product, and receive instant approval or denial. TruAge can also be integrated into your own loyalty app experience for even more convenience.

Supported by industry leaders—and customers

TruAge is backed by leading manufacturers of age-restricted products and companies representing tens of thousands of retail locations. Customers support it too—78% of Americans say they want a universal, compulsory approach for all age-restricted purchases and are more likely to shop at businesses with community-focused programs like TruAge.

Activating TruAge in your stores is fast and simple. Visit mytruage.org and click “Get Started.” TruAge was developed by NACS, the global trade association for convenience and fuel retailing, and Conexxus, its standards-setting partner.

Meet TruAge at the 2026 US Marketing Conference

You’ll also have a chance to connect with TruAge in person at the 2026 US Marketing Conference.

At the conference, you can:

  • See live demos of TruAge operating on supported Verifone and Gilbarco POS systems
  • Talk with TruAge experts about activation steps for your sites
  • Explore training tools and communication assets to help your teams get up to speed
  • Ask questions about integrating TruAge with your loyalty and digital programs

If you’re looking for a practical way to simplify age verification while protecting your business, your people and your community, make sure TruAge is on your conference schedule.

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