Football season is back, and the NFL VIP Gameday Experience Promotions are returning to help drive consumer engagement and Fuel Forward® App participation throughout the season.
From August 13 through November 15, 2026, consumers who purchase 8 or more gallons of fuel using the Fuel Forward® App at participating locations will be eligible to enter for a chance to win an exclusive VIP gameday experience with their local NFL team.
This year’s promotions will run in participating markets across Washington, Colorado, and the San Francisco Bay Area, featuring:
- Seattle Seahawks
- Denver Broncos
- San Francisco 49ers (new for 2026)
The addition of the San Francisco 49ers expands the promotion into a new market, creating even more opportunities to engage consumers and showcase the value of the Fuel Forward® App.
Exclusive VIP Experiences Up for Grabs
Each sweepstakes offers a once-in-a-lifetime NFL experience, including premium game access, field passes and team memorabilia.
Seattle Seahawks
One lucky winner will receive:
- Four club-level game tickets
- Four pregame field passes
- Seahawks Legends Live in-game meet-and-greet for four guests
- Photo with a Seahawks legend
- Autographed Seahawks football
- Personalized Seahawks jersey
VIP Game: December 7 vs. Dallas Cowboys
Denver Broncos
One lucky winner will receive:
- Four United Club game tickets
- Four Coca-Cola Fan Cave passes
- Four pregame field passes
- Autographed Broncos football
- Personalized Broncos jersey
VIP Game: December 6 vs. Miami Dolphins
San Francisco 49ers
New for 2026, one lucky winner will receive:
- Four club-level game tickets
- Four pregame field passes
- Autographed 49ers team item
- Personalized 49ers jersey
- Parking pass
VIP Game: December 13 vs. Los Angeles Rams
Drive Traffic Throughout Football Season
The NFL VIP Gameday Experience Promotions help create excitement around your site while giving customers another reason to choose your location and engage with the Fuel Forward® App. By rewarding app users with the chance to win unforgettable NFL experiences, the promotion supports both customer loyalty and repeat visits throughout football season.
Get Ready for Kickoff
Participating sites should ensure promotional materials are installed before the campaign launches on August 13. Access POP placement guides and campaign resources on Gateway to prepare your site for football season. View NFL VIP Gameday Experience Resources
When the promotion concludes on November 15, participating locations will automatically receive a follow-up POP shipment containing Q3/Q4 National Campaign materials to replace the NFL promotional assets.
Be on the lookout for additional marketing materials and resources to help maximize customer awareness and participation throughout the season.
