A new year brings new opportunities to connect with consumers in more meaningful ways. The 2026 Brand Calendar highlights the integrated advertising and promotional campaigns across Phillips 66®, Conoco®, and 76®—each intentionally designed to drive traffic, strengthen loyalty, and ensure our brands stay relevant in consumers’ everyday journeys.
At the center of the year is the continued evolution of GO GO GO®. The platform expands by its meaning – not by reinventing itself, but by going deeper into the motivations that move people forward. This year’s work celebrates the everyday “GO” moments that matter most: finding time, pushing for more, and choosing what fuels the day ahead. Across all three brands, we’re elevating these human motivations and positioning our stations as partners in progress—however big or small.
The Fuel Forward® App remains a cornerstone of consumer engagement. Rather than existing as a standalone program, the app acts as an integrated, dynamic touchpoint that keep consumers connected to our brands throughout the day. Integrated messaging across advertising, in-store POP, and promotions highlights the app as a gateway to real time value—whether that’s discovering new offers, accessing mobile enabled savings, or engaging with experiences tailored to their needs. The Download. Stack. Save. message remains a strong retail anchor at sites, while flexible POP ensures consumers encounter relevant, timely prompts that encourage ongoing interaction, from seasonal offers to limited-time promotions.
Our 2026 media approach functions are a connected engagement ecosystem. Digital, social, out-of-home, and key sports sponsorships are strategically planned together to increase reach, build relevance and deliver consistent brand experience across touchpoints. High visibility sports moments—including college athletics, MLB, and NFL partnerships—create emotionally charged opportunities to engage consumers where passion and performance are already in motion. As part of these moments, the Seattle Seahawks’ NFC Championship victory—shared across the team’s social channels as they advanced to football’s biggest stage—featured the 76® ball on the field as a high-impact visual that reinforces GO GO GO® and the power of momentum when performance and purpose align.
Collectively, this year’s promotions, loyalty strategy, media investments, and sponsorships form a unified plan to deepen consumer engagement, reinforce brand consistency, and drive traffic all year long. The 2026 Brand Calendar brings clarity to how every initiative aligns—showing when, where, and how our brands will show up with value, connection, and momentum for consumers.
View the full 2026 Brand Calendar on Phillips 66 Gateway for a detailed look at what’s ahead
