September 2022

Customer Spotlight: Breaking barriers and innovating for the future

So many of our customers are using innovation to elevate their businesses, and we are proud to stand alongside them on this journey into the future of our industry.  

Brian Baker (L), Jessica Fenner (R)

Brian Baker, Marketing and Merchandising Strategist, and Jessica Fenner, Marketing and Promotions Manager, of Warrenton Oil Company are prioritizing and innovating the company’s employee training. They are internally producing short-form training videos that allow the information to be easily retained. The videos are filmed on a smartphone, then made available on a video sharing platform. Training topics include a variety of subjects such as mobile pay, pump imaging standards, octane ratings and more. Warrenton Oil Co. even encourages their employees to send in their own video ideas. This unique take on training has empowered their employees to think about training and safety in a completely different light—making them even more impactful. To check out some of these unique training videos, scan the QR code below. 

Mark Sater (L), Nick Fahed (R)

Cedar Oil International has been working to expand their footprint with the 76® brand through both company and dealer-operated sites by building sustainable, high-volume sites. Housed under their proprietary convenience store brand, “Beyond,” the impressive facilities feature car washes as well as drive-thru quick-service restaurants. Currently, Cedar Oil has seven 76 branded sites located in Southern California, with an additional six flagship new-to-industry sites opening this year. President Mark Sater and Vice President Nick Fahed have established a goal of expanding into new markets with appealing locations that provide consumers with a personalized retail experience through the latest technology offerings.  

Alan Meyer, CEO

Meyer Oil is an industry leader with their company-owned and operated state-of-the-art Mach-1 convenience stores. In 2021, Meyer Oil began working with Amazon and Taiga to optimize sales in real time. They are using Amazon’s Panorama device to track shopping patterns, enhance the consumer shopping experience with line management at self-checkout lanes, monitor car wash uptime, track pump-to-store conversions—and that is just the tip of the iceberg. Additionally, Taiga data analysis provides real-time actionable tasks to drive business by utilizing industry trend analysis, weather forecasting, local event monitoring, previous site sales information and real-time data from EPOS. This data is used to maximize the consumer experience. The combination of Meyer Oil’s cutting-edge sites and first-in-class shopping experience allows Meyer Oil to increase sales per square foot, drive down break-even costs and increase their market efficiency rating compared to their competition.  

We are excited to see what the future has in store for these customers as they continue to think outside the box and break down barriers through innovation.

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