From the pump to the National Championship in Miami, 76® brought fans along for the ride. See how The Go Route and a star‑powered partnership fueled postseason momentum. […]
Category: Promotions
Phillips 66® Is Back as Title Sponsor of the 2026 Phillips 66® Big 12 Women’s and Men’s Basketball Tournaments
Phillips 66® is heading back to Kansas City as the title sponsor of the 2026 Phillips 66® Big 12 Women’s and Men’s Basketball Tournaments — and we’re fueling fandom from top‑off to tip‑off. The Phillips 66® Big 12 Women’s Basketball Tournament tips off March 4–8, 2026, followed by the Phillips 66® Big 12 Men’s Basketball Tournament running March 10–14, […]
The 2026 Brand Calendar: What’s Ahead This Year
A new year brings new opportunities to connect with consumers in more meaningful ways. The 2026 Brand Calendar highlights the integrated advertising and promotional campaigns across Phillips 66®, Conoco®, and 76®—each intentionally designed to drive traffic, strengthen loyalty, and ensure our brands stay relevant in consumers’ everyday journeys. At the center of the year is the […]
A Valentine’s Day App Offer Consumers Will Love
This Valentine’s Day, consumers will feel the love with an additional 14¢ off per gallon when they purchase fuel through the Fuel Forward® App at participating branded locations. This promotion also stacks with existing offers, like 20¢ off per gallon on the first fill-up after downloading the Fuel Forward® App. Promotional assets are available in […]
10 Cent Tuesday Is Here!
10¢ Tuesday returns February 3, giving consumers 10¢ off per gallon on the first Tuesday of every month when they use the Fuel Forward® App. This recurring promotion helps drive repeat visits to your site(s) and gives customers even more reason to choose you at the pump. 2026 Dates: […]
2026 Marketing Conference Schedule is Now Live!
The agenda for the 2026 Phillips 66 Marketing Conference is officially live, offering an early look at what’s ahead when we gather this May. We’re kicking off the year with a first look at our May conference agenda. This high-level overview showcases three dynamic days of insights, innovation, and networking—featuring keynote moments from Phillips 66 leaders and […]
Announcing the 2026 Fuel Forward® App Offers
We’re excited to continue building brand loyalty and consumer engagement through our Fuel Forward® App discounts and promotions in 2026. Building on the strong results and feedback from last year, the 2026 offers are designed to keep consumers engaged and drive traffic to your sites. Stackable Savings at the Pump Discounts can be stacked for additional savings! Consumers can save in 2026 through: 2026 Holidays Savings […]
Driving Engagement with the new Fuel Forward® App Pilot Offer
As part of our ongoing commitment to enhance consumer loyalty and deliver personalized experiences, we’ve launched a new Fuel Forward® App pilot offer in select markets designed to encourage repeat transactions and deepen engagement with the Fuel Forward® App. What’s New in This Pilot? The pilot introduces a three-transaction incentive model—a strategic shift from the […]
76® Fuels the Road to the College Football Playoffs
We are excited to share that 76® is the Official Retail Gasoline of the College Football Playoff, placing the brand front and center during one of the most-watched events in college sports. This national designation provides powerful exposure and creates new opportunities to engage consumers on their journey to Miami. With college football fans traveling […]
Social Media in Motion: Turning Small Screens into Big Impact
Social media isn’t just about likes and shares, it’s about driving measurable outcomes that move your business forward. In our latest Miles Ahead campaign, Social Media in Motion: Turning Small Screens into Big Impact, Phillips 66 takes you behind the scenes with Assistant Director of Social Media, Ryan Lasneske, to show how our strategy transforms engagement […]