Undoubtedly, consumers have felt the effects of inflation in recent months, and because many are spending up to 50% more at each fill-up, these effects are felt most often at the pump. Not surprisingly, AAA reports that 59% of consumers change their purchasing habits when prices reach $4 per gallon. As a result of these sharp price increases on everyday needs, people are looking for any way to stretch their paychecks. Subsequently, signups for the Upside app have increased by an extraordinary 134%.  

As you search for ways to increase your margins at the pump—especially with persistently rising prices—do not overlook increasing your pump utilization as an option. Based on data, the average site has an 87% open-pump capacity; however, by increasing utilization by an additional 20%, your EBITDA increases by more than three times.  

Curious how to increase your pump utilization? It’s easy: Simply connect with new consumers in your area who are looking for a discount on fuel. Upside’s recent survey shows that for 61% of consumers price is the most important factor when looking for fuel. How do you attract these consumers with a lower price? Bring in reinforcements with Upside. Upside has the largest fuel network in the U.S. with more than 30,000 fuel and c-store locations and a reach of more than 30 million consumers. One example of a Phillips 66^® marketer utilizing Upside to their benefit has 18 sites on the platform and has seen a 53% return on investment over the past two years, attributing to an additional 744,000 gallons sold, resulting in $2 million of incremental sales and $140,000 in incremental profit.  

Check out Upside’s seminar presentation on BizLink for more information and email businesshelp@upside.com to learn more.