As we announced in January, we will be consolidating the My 76®, My Conoco® and My Phillips 66® Apps into one app, Fuel Forward™ App, launching in April.
Thank you to all who submitted questions and provided feedback! Our goal is to help provide a seamless and supportive transition for both you and consumers. We will continue to update you on a more frequent basis giving you the tools and insight to assist you in the launch of Fuel Forward.
Here are the top 10 questions that have been on your mind.
We will have a series of communications starting in early March to all existing app users through multiple channels including email, push notifications and in-app interstitials and messaging. These communications will include any necessary instructions for users to transition to Fuel Forward™. We also have the capability to do targeted communications to the existing app users who have not made the transition to Fuel Forward™ after launch.
Good news! Existing My 76®, My Conoco® and My Phillips 66® app users account information will migrate over to Fuel Forward™ including email and password, payment methods, gift cards, transaction history and KickBack® cards. All consumers will need to do is login with their prior email address and password to begin using Fuel Forward™ App.
Yes, the actions will differ by which app the current user has.
My 76® and My Conoco® App users: In order to provide a seamless experience for all consumers, we plan to take a phased approach, starting in early April, by migrating user accounts to Fuel Forward™ App in waves to ensure a smooth transition. This means that not all existing users will be accessing Fuel Forward™ on the same day. We believe a phased approach ensures we will be able to provide the best consumer support during the transition with Consumer Services and Operations.
- Once the existing user has been migrated to Fuel Forward™, they will be notified through multiple messaging channels.
- When the migrated user opens their current My 76® or My Conoco® App, they will receive a pop-up message asking them to download Fuel Forward™. Once they have downloaded the app, they will be able to log-in with their existing account email and password.
- What if the consumer does not recall their password? See question four below.
- Once the user has logged into Fuel Forward™, their existing account information (payment methods, gift cards, transaction history and KickBack® cards) will be there and they can immediately make a transaction at your site. The app will function in all the same ways as before.
My Phillips 66® App users: If the user has app updates auto enabled, their app will automatically update to Fuel Forward™. If the user does not have app updates auto enabled, they will receive a pop-up message within the app requiring them to update their app to Fuel Forward™ before they can continue use.
New Fuel Forward™ App users: New users will only be able to download Fuel Forward™ once the app goes live. My 76® and My Conoco® Apps will be removed from the app store. In addition, all QR codes for the current apps will be rerouted to Fuel Forward™ in the app store.
The user can click “Forgot Password?” on the login screen and follow the process to set up new password. Their account information will still be available in Fuel Forward™ with new password as accounts are tied to email address.
Yes! All existing My Conoco®, My 76® and My Phillips 66® App users will receive an additional 15 cents off per gallon on their first fuel purchase within the Fuel Forward™ app. This discount can be combined with additional offers. Participating locations only.
Each site will need to update existing POP and signage to reference Fuel Forward™ App. New POP kits will be sent to sites in early April following the timing schedule of when existing users will be migrated to Fuel Forward™. We will communicate more on POP information as we get closer to launch.
We will also be delivering Fuel Forward™ creative assets through our Marketing Resources site that will provide you the advertising tools to help support your own marketing of the app.
To build brand awareness for the new Fuel Forward™ App, all advertising and POP will include the 3 fuel brand logos or names in the messaging, driving the association between our fuel brands and Fuel Forward ™ App.
When a consumer searches for 76®, Conoco® or Phillips 66® in the app store, Fuel Forward™ will be the app to appear for consumers to download. It will also be clear in the app store preview and description that Fuel Forward™ is connected to our brands.
On the login screen for Fuel Forward™, consumers will see all three fuel brands. The first two times they open the app, they will receive an interstitial highlighting that they can use Fuel Forward at the following branded sites.
In addition to the new site signage with POP, we will be marketing the app via our social media channels, website, Gas Buddy, and Waze. There will also be billboards and radio advertising in select markets.
We suspect there will be a minimal chance of this occurring since we will only be communicating directions to download Fuel Forward™ to the My 76® or My Conoco® users once they have been migrated. We will also not be broadly advertising the new app until all existing users have been migrated. If an existing My 76® or My Conoco® user does download ahead of time, they will be able to create a new account in Fuel Forward™ and set up their wallet. Their My 76® or My Conoco® app data will convert to Fuel Forward™ at the users’ set migration time.
In April, we will be launching Apply and Buy with our branded fuel credit card program by Synchrony. This new app feature creates a seamless experience for consumers to apply for a Phillips 66®, 76® or Conoco® credit card, receive approval and if approved, immediately transact all within the Fuel Forward™ App right at the pump. There will also be an additional incentive offer for these new credit card users at participating locations.
