In 2022, “gas prices near me” was the top “near me” Google search in the U.S., up 2x YoY. The numbers around the search continue to rise as consumers look for the best prices around them and navigate the effects of inflation. By working with Upside, you’re actively creating a digital presence by appearing in the Upside app and capitalizing on digital foot traffic that is gaining importance every year.
Upside reaches consumers at the moment they’re making purchasing decisions, allowing your site(s) to expand your reach and gain an advantage over nearby competitors. In fact…
- 90% of search traffic clicks and conversions occur on the first page of Google results/listings.
- Where your business falls on the list is determined by multiple factors including social presence and local reviews—not just proximity
As an Upside retailer, you have a multi-factor advantage over your competition. Not only do Upside and GasBuddy stations show up as top results for “gas prices near me” and “cheap gas near me” on Google, but your claim to exclusivity ensures Upside users see your station instead of your competitor’s.
Phillips 66® sites experienced strong growth last year, and we’re excited to build on that momentum! You’ll be able to track your 2023 growth in Upside’s next generation of the Upside dashboard, coming soon. The newly designed dashboard will feature improved reporting, mobile capabilities, ROI, insights such as location-specific performance and Upside impact on total company sales, and more.
Want to learn more about how Upside continues to drive more volume and profit to your branded sites? Email phillips66@upside.com
