Cutting through today’s social landscape requires more than just showing up. It demands something authentic, culturally relevant, and impossible to ignore. One thing our community has consistently asked for? Merch. Free swag is a universal love language, and it sparked a simple question: How do we create something that generates earned buzz, feels culturally credible, […]
Celebrate the Fourth with Fuel Forward®App Savings
This Independence Day, consumers can save more at the pump — just in time for holiday travel and celebrations. For one day only, on July 4, consumers can unlock extra fuel savings when they pay through the Fuel Forward® App at participating locations. Whether they’re heading out on a road trip or celebrating close to home, it’s an […]
Drive Repeat Visits with new Q3/Q4 POP
The new Q3/Q4 Fuel Forward® point-of-purchase (POP) materials are designed to help drive Fuel Forward® App awareness and encourage repeat visits to your site(s). Featuring “Stack Your Way to Savings” messaging, the new creative encourages customers to explore the Fuel Forward® App and take advantage of available savings opportunities every time they fuel up. By increasing awareness of the […]
Limited-Time Verifone Hardware Incentive Available Through July 31
As payment technology and compliance requirements continue to evolve, now is an ideal time to evaluate your site’s POS infrastructure. Through July 31, 2026, qualifying branded locations can take advantage of a limited-time hardware incentive when upgrading to Commander and Commander C18 Point of Sale systems. In addition to rebate opportunities, Commander offers enhanced functionality […]
MLB Ticket Promotion Ends June 30
The 2026 MLB Ticket Promotion is entering its final weeks and will officially conclude on June 30. Participating locations should continue supporting the promotion through the end of the month and ensure all promotional materials remain in place until the promotion period ends. Once the promotion concludes, please remove all MLB Ticket Promotion point-of-purchase (POP) materials […]
MLB Pin Promotions Return to Los Angeles and St. Louis July 1
A fan-favorite promotion is returning to participating locations in the Los Angeles and St. Louis markets this summer. The annual Dodger and Cardinals Pin Promotions will run from July 1 through September 27, giving customers the opportunity to redeem limited-edition team pins after purchasing 8 or more gallons of fuel using the Fuel Forward® App, while supplies last. As […]
Meet Miles
One of the conference’s clearest glimpses into what’s next was Meet Miles, Phillips 66’s first customer-facing AI agent inside Gateway. Introduced as a personal Gateway assistant, Miles is designed to make it easier for customers to get the answers they need with less searching, fewer steps and faster resolution. For customers, that means a more intuitive […]
The Future of Loyalty
Another key moment from the conference came out of From Hello to GO GO GO: Turning Visits Into Lasting Loyalty. In that session, attendees got a look at the next chapter of Fuel Forward® — an evolution designed to build on today’s app and mobile payment foundation and create a more flexible, future-ready loyalty experience for both consumers […]
Going Forward Together
At this year’s Phillips 66 Marketing Conference, one message came through clearly: success in today’s market doesn’t happen alone. It takes strong leadership, trusted partnership, and a shared commitment to navigating change, capturing opportunity and driving real growth together. From the main stage, leadership reinforced that Phillips 66 is focused on helping customers move forward with confidence. […]
2026 Phillips 66 Marketing Conference Brings the GO
This year’s Phillips 66 Marketing Conference brought the GO to life through a clear and consistent message: growth happens when strong brands, smart innovation and trusted partnerships come together. Throughout the week, attendees heard how Phillips 66 is continuing to invest in advertising, loyalty, digital tools and go-to-market strategies designed to help customers compete more effectively, connect […]