Football season is fast approaching – and we’re gearing up to help your station engage fans, boost visits, and elevate brand loyalty. Our college football promotions kick off August 26, giving customers the chance to win exclusive, high-value fan experiences, while driving engagement with the Fuel Forward® App.
Three teams. Thousands of fans. One powerful way to drive traffic to your station.
Prizes by School
University of Oklahoma – 2 Winners
Each winner receives:
- 5 Game Tickets
- Private Hospitality For 5 (Food & Beverage)
- 5 Sideline Passes
- Personalized OU Jersey
- Football Signed by Head Coach Brent Venables
Oklahoma State University – 2 Winners
Each winner receives:
- 5 Game Tickets
- VIP Tailgate Experience For 5
- On-Field Experience For 5
- Signed Memorabilia Item
- $100 Phillips 66® Fuel Card
Texas Tech University – 2 Winners
Each winner receives:
- 10 Game Tickets
- Private Hospitality for 10 (Food & Beverage)
- 10 Sideline Passes
- Personalized Texas Tech Jersey
- Football Signed by Head Coach Joey McGuire
How the Promotions Work
- Download the Fuel Forward® App
- Fill up with 8+ gallons at a participating location
- Follow on-screen instructions in the app to enter for a chance to win
Promotion Support
The college football promotions will be supported through:
- POP kits
- Social media and paid advertising in the following markets:
- OU/OSU: Oklahoma City and Tulsa
- Texas Tech: Lubbock, Amarillo, and Odessa/Midland
- Email campaigns
- In-app messaging through the Fuel Forward® App
POP Kits
Placement guides are now available. POP kits will be shipped to locations in the participating regions and will include (click on each to view):
- Pump Toppers: OU | OSU | Texas Tech – Quantity is based on your store profiles. Your POP Kit should contain enough Pump Topper inserts to fill 50% of your Pump Topper frames.
- Lug-ons: OU | OSU | Texas Tech– Quantity is based on your store profiles. Install 1 per dispenser paired on the same side as the pump as the college promotion Pump Topper.
- Placement Guides: OU/OSU | Texas Tech
To order more POP or update your Store Profile:
Be sure to keep your store profile up-to-date to ensure you receive the correct POP materials. Visit your brand’s Marketing Shop to order POP or update your Store Profile. For help, call Pointsmith at 888-582-1380 or via email at phillips66emailorder@pointsmith.com.