The Phillips 66 National Marketing Advisory Council (NMAC or Council) is a vital component to help enhance communication and collaboration between Phillips 66 and its customers. The Council plays a crucial role in consulting on strategic issues, brand development, process validation, and relationship improvement for marketers and dealers across all geographic regions. It is a best practice shared by suppliers in the petroleum industry. 

Council members have a unique opportunity to alert Phillips 66 to various key industry and local topics related to brand strategy and development. This makes the NMAC instrumental in assisting the development of strategies and tactics aimed at strengthening the Phillips 66^®, Conoco^®, and 76^® brands. 

The Council meets in person twice a year during the spring and fall with marketing and sales leadership. Recently, the spring 2025 meeting was held in Houston, Texas with two days of idea sharing and discussions across topics such as program updates, brand advertising, brand imaging, EPOS and payment systems, and innovation conversations. We topped it all off with an evening networking together at the Houston Livestock Show and Rodeo for a little Texas fun after all that hard work!  

Get Involved 

Council members are located across the US and advocate on behalf of all our customers. If you have a topic, best practice, or insight that you’d like to share or think should be discussed during the next Council session, we invite you to reach out to one of our current Council members. To learn more about the individuals serving on the current Council, please see the NMAC information page on Phillips 66 Gateway^®. 

If you are interested in driving innovation and sharing knowledge and would like information about serving as a future Council member of the Phillips 66 National Marketing Advisory Council, we encourage you to speak with your sales representative to learn more!