Your stations now appear directly in Microsoft’s apps! Upside has partnered with Microsoft to introduce your business to Microsoft’s mobile applications. In a constantly changing digital world, Upside and its network of partner apps continue to drive new customers to your stations, reaching consumers where they’re searching – online. As noted in the NACS industry report, 80% of purchasing decisions are made before a customer gets on-site. Upside’s personalized promotions are now available within Microsoft Start (daily news app) and Microsoft Bing (search app), incentivizing consumers to come to your site(s). 

This key partnership unlocks new audiences for your business, reaching more than 500k new users in Microsoft’s apps alone. Microsoft’s goal is to turn the popularity of Bing into a targeted consumer search experience that surfaces Upside promotions when consumers make related searches, like “gas prices near me”. As Microsoft invests in growing its user experience, the incremental gallons delivered to your business will also grow.  

 
Want to learn more about how Upside continues to drive more volume and profit to your branded site(s)? Email phillips66@upside.com.