Upside has embarked on a series of product and brand identity changes including mobile app updates and a refreshed logo to enhance retail and user experiences 

Content: Upside has embarked on a series of product and brand identity changes including mobile app updates and a refreshed logo to enhance retail and user experiences. 

“While our core remains unchanged, our company’s product evolution and rebranding signify the strides we are taking in this new phase of growth and our unwavering dedication to delivering  enhanced value with even greater speed,” said  Alex Kinnier,  Upside co-founder and CEO. “Because when Upside finds and delivers the lost value between buyer and seller, each gets more and we create more value for the entire ecosystem. “  

In a vision statement, Kinnier elaborated on the product development and broader ambitions pertaining to product experiences, categories, partnerships, and more. Kinnier also highlighted the company’s refreshed branding—which encompasses a revitalized visual identity, an updated mission statement, and a new website—to enhance the experience for retailers and users engaging with the platform. 

For an immersive exploration of Upside’s revitalized identity, please visit  upside.com  or download the free Upside app on the  Apple App Store  or  Google Play. Visual assets and comprehensive media resources are available within Upside’s media kit, accessible through this  link. 

Since it was founded in 2016, Upside has partnered with over 100,000 grocery stores, restaurants, gas stations, and convenience stores nationwide, giving 30 million consumers access to its offers via its app and partner apps.