With record high prices and declining consumer demand, we in the fuel industry have entered an unprecedented time. In order to continue to support—and most importantly, protect—Phillips 66 sites, Upside is proactively employing two new tactics to bring program costs down while also growing marketer profit: 

1. Capping Upside’s profit-sharing fee at 20¢ per gallon through October 31. Upside’s model is designed to ensure that they only make money when their partners do. Currently, Upside states that they have never seen such a prolonged period of elevated margins. In response, Upside is temporarily capping their profit-sharing fee to further protect your margin.  
2.  Reducing average offer amounts by testing adjustments to our offer generation algorithm. Given the unprecedented nature of the current margin environment, Upside is launching a test of new adjustments to the algorithm. They hope that these adjustments will bring down average offer amounts by up to 25% with as little impact as possible to the gallons and customers they continue to drive to participating sites. 

Upside anticipates that these changes will further protect margins while still enabling Upside to drive incremental, profitable volume to participating branded sites.  

Want to learn more about how Upside strives to fit into the current environment? Email phillips66@upside.com.