With the recent rollout of the enhanced Wave and Shield packages, updated lighting packages are now available for all sites. The lighting enhancements help drive traffic to your site through improved light levels and overall site appeal. Recent piloting testing concluded the lighting enhancements helped contribute to improved fuel sales, as well as increases in inside sales*. In addition, customer feedback** indicated that the new lighting helped reduce nighttime loitering and increased visibility and safety for consumers and employees while walking between the fuel canopy and the c-store.
The lighting enhancement packages include:
- Forward throw canopy lighting to help improve light levels and consumer and employee visibility between the fuel canopy and c-store.
- Halo storefront lighting to help illuminate the storefront and improve overall site appeal.
The updated lighting package is available for all image types and brands, including Signature.
For more information, please visit Phillips 66 Gateway. To sign up, please discuss with your sales representative.
*Exterior Lighting Enhancement Test (May – July 2022)
**Exterior Lighting Enhancement Pilot Customer Feedback Survey (May – August 2022)