Our first-ever PayPal Promotion Pilot Contest has come to an end, and it was a smashing success! In case you missed the pilot’s initial announcement, the contest began on August 15 and ran through September 15 at select locations. Participating sites’ employees were given custom made t-shirts to help engage with consumers and spark a conversation about the PayPal promotion of receiving $10 toward their next purchase when they spend at least $35 with PayPal.
Overall, we received positive feedback from the sites that participated: The t-shirts were a hit with both employees and consumers, keeping the PayPal offer top of mind for all. Ultimately, the pilot yielded a 252% lift in transactions and a 103% increase in transaction value! The contest resulted in a tie for 1st and 2nd place, and winning site employees were awarded gift cards.
- First Place (tied): U-STOP #24 and U-STOP #2
- Second Place (tied): U-STOP #4 and U-STOP #16
- Third Place: U-STOP #15
Though the contest is over, PayPal transactions and wallet adds continue to grow. To further leverage the app’s 519 million active users, please ensure all your PayPal POP is displayed at your site(s).
As always, we are committed to finding new ways to support your businesses through PayPal, Venmo, and our branded mobile apps. If you have any ideas or feedback on how to make these programs a success, we encourage you to share!
