The 2025 Brand Calendar showcases the exciting advertising and promotional campaigns happening this year across Phillips 66®, Conoco®, and 76® brands. These initiatives are designed to foster consumer loyalty and drive increased traffic. Our approach combines innovative advertising with impactful promotions, including:
Brand Advertising. Since launching the GO GO GOTM brand campaign in 2023, we’ve continued to build excitement and momentum. Now, in 2025, we’re ready to GO Bigger—sharpening our point of view on what it means to “GO” by encouraging people to tackle the everyday things they want to do but never seem to have time for.
Expect to see GO GO GOTM across a wide range of platforms and experiences, from television and social media to billboards, digital ads, sports sponsorships, and the Fuel Forward® App. We will also continue bringing the campaign to life through in-store POP displays, experiential marketing events, and other immersive activations that keep our brand top of mind whenever and wherever consumers are ready to GO.
Fuel Forward® App. In 2025, we’re excited to take consumer engagement and brand loyalty to the next level with exclusive Fuel Forward® App discounts and promotions. This year, we’re amplifying our efforts with a robust mix of advertising channels—ranging from POP materials and social media to digital campaigns and high-impact sports sponsorships. Be sure to check out the 2025 Fuel Forward® App offers and see what’s in store!
In-Store POP/Promotions. In 2025, the POP will further support the Download. Stack. Save. Fuel Forward® App campaign at your site(s). Designed to drive consumer engagement and build brand loyalty, the POP will feature the latest Fuel Forward® App offers (for mobile-enabled sites) with dedicated branding elements. Throughout the year, POP will also support various in-market promotions and initiatives, including special offers, renewable energy promotions, and more. Tip: Placement Guides are available on Phillips 66 Gateway to help ensure correct installation.
Sports Sponsorships. Our 2025 Brand Calendar highlights our continued strategic sports sponsorships, aimed at building consumer loyalty and driving traffic to your site(s). This year, we’ll continue to focus on high-impact sponsorships across college teams, NCAA Division I conferences, MLB, and NFL, ensuring our brand reaches consumers through some of the most exciting sports moments.
Media: Throughout 2025, we will continue to support campaigns with innovative media and digital marketing strategies aimed at capturing consumer engagement, strengthening brand loyalty, and driving traffic to your site(s). Our efforts will include television, social media, billboards, digital ads, and more, ensuring a comprehensive approach to reach and connect with your audience.
Check out the 2025 Brand Calendar in Phillips 66 Gateway!
