Social media isn’t just about likes and shares, it’s about driving measurable outcomes that move your business forward. 

In our latest Miles Ahead campaign, Social Media in Motion: Turning Small Screens into Big Impact, Phillips 66 takes you behind the scenes with Assistant Director of Social Media, Ryan Lasneske, to show how our strategy transforms engagement into real-world results for your site. 

Through data-driven storytelling and precision targeting, we’re creating content that not only connects with consumers but also fuels meaningful action. Here’s how: 

• Increased transactions: Driving Fuel Forward^® App use and purchases at your pumps. 

• Higher engagement: Growing participation in promotions and campaigns 

• More redemptions: Converting offers into sales with precision targeting 

• Repeat visits: Building loyalty by shaping consumer behavior 

Watch the video to see how Phillips 66 is powering success — one post, one pump, and one customer at a time.