The 76^® Renewable Diesel Diner hit the road, serving fans at the Los Angeles Dodgers game on September 21 and the Portland Timbers game on October 2. Our branded food truck handed out nearly 1,000 fry samples in LA and 750 in Portland, sparking excitement and positive brand sentiment with steady lines and enthusiastic feedback.

Cooking oil from the events will be converted into renewable diesel, showcasing Phillips 66’s commitment to sustainability. The campaign was amplified with paid social media, email teasers, and in-app promotions, driving awareness and engagement.