Quiz time! What do you call a circular intersection where several lanes of traffic converge?
- Traffic Circle
- Rotary
- Roundabout
That’s one of the exact questions our brands asked consumers in a recent email marketing campaign that featured a unique, interactive quiz. These Phillips 66®, 76® and Conoco® ‘Road Regionalisms’ emails presented different driving scenarios, each with popular regional terms from around the United States. Subscribers could then vote on which term they use, taking them to live-polling results. The results were both entertaining and sometimes even head scratching. Check out the Phillips 66, 76 and Conoco ‘Road Regionalisms’ emails to cast your vote for the driving jargon you use and see how it stacks up against the rest of the country!
As we invest in our email marketing strategy, emails like these aim to spark emotional connections to the brands so your site(s) are top of mind as a brand that fuels good times and supports consumers’ day-to-day needs.
When connecting with consumers at your site(s), encourage them to sign up to receive Phillips 66, 76 and Conoco marketing emails so they can enjoy our unique content. These emails aren’t just fun for consumers! Be sure you and your employees are signed up too, so you can engage in new ways with your consumers.
