As we kick off the new year, the Q1 Fuel Forward® App Point-of-Purchase (POP) campaign is here to help sites maximize consumer engagement and loyalty. This initiative is designed to reinforce the benefits of the Fuel Forward® App and encourage customers to Download, Stack, and Save on every fill-up.
What’s New for Q1 2026 POP?
- Launch Date: January 1, 2026
- Delivery: Kits shipped December 26, 2025
- Duration: Valid through Q2 2026
- Objective: Drive awareness and adoption of the Fuel Forward® App, highlighting stackable savings opportunities for consumers.
POP Kit Contents
Each kit includes:
- Pump toppers (standard and small sizes)
- Register toppers
- Dispenser lug-ons
- Change mat inserts
- Renewable Diesel hose flags (for applicable sites)
Placement guides for Phillips 66®, Conoco®, and 76® brands are available on Phillips 66 Gateway to ensure proper installation. Keeping your store profile updated is essential to receive the correct materials.
Why It Matters
The Fuel Forward® App continues to be a cornerstone of our consumer engagement strategy. By leveraging POP materials, sites can:
- Increase app downloads
- Promote loyalty through stackable savings
- Enhance the overall customer experience at the pump
Support & Resources
