The biggest rivalry in Oklahoma college history is right around the corner and Phillips 66^® is honored to be the title sponsor of The Bedlam Series. This year the coveted Bedlam Football game between the University of Oklahoma and Oklahoma State University will take place on Saturday, Nov. 27 in Stillwater.

Phillips 66 and country music star Aaron Watson, will be taking over the Sherman E. Smith practice field before the game to put on a free concert for OU and OSU fans to come together before they battle it out on the football field. There will be branded signage leading to the practice field, your brand boasted at the concert and Phillips 66 sponsored footage on the videoboard during the Bedlam Football game itself. The OU and OSU fanbases are passionate ones, and with this being one of the biggest highlights of every season, your brand is getting massive coverage across the state, driving fans from both sides to your site(s) to fill up and support their schools.

In addition to signage before and during the game, fans can engage with your brand leading up to the game with our Fill Up to Win promotion. Be sure you are connecting with consumers and encouraging them to play for their chance to win gas cards and even tickets to the Bedlam Football game. The promotion will end once the game is finished, so be sure to remind your employees to have all POP materials down by Nov. 28. For additional promotion and POP details, refer to this article.

Now the only question is: Who will win this Bedlam on Nov. 27?