The Bedlam rivalry continues with Phillips 66^® sponsoring the University of Oklahoma v.s. Oklahoma State University Men’s and Women’s Basketball games. Through a promotion and prizes, your brand got to support students on and off the court this season, nurturing brand affinity at every game.  

As a title sponsor of the Bedlam series, your brand was present at the OU and OSU basketball games with in-stadium signage, digital and broadcast ads, your brand incorporated into the Bedlam logo and an on-court promotion that gave back to students and inspired them to Live To The Full^®  with every shot. The Live to the Full Free Throw Challenge gave four deserving students 66 seconds to make as many free throws as they could while rebounding their own balls. Each basket the student made earned them $66 in Phillips 66 gas cards, which can now be redeemed at your site(s) through the My Phillips 66 mobile app. 

This promotion brought so many staples of the Phillips 66 brand together as it embraced the brand’s message of Live To The Full – no matter if you’re living in the moment during your shot or in your college journey, while also celebrating the infectious Bedlam rivalry students and alumni live for every year.

As the Phillips 66 brand supported fans’ favorite teams, the in-stadium promotion also drove students directly to your site(s) to redeem their prize through the mobile pay app. During one of the games, a student, Chandler Beck, made 11 free throws for $726 in gas cards to redeem at a branded site.

As your brand continues to fuel the biggest rivalry in the state, be on the lookout for more sports sponsorships and opportunities for the ever-growing OU and OSU fan bases to visit your site(s) through exciting promotions, activations and more.