On Saturday, Nov. 19, the Oklahoma State Cowboys will travel to Norman, OK to play the Oklahoma Sooners in the 117th Bedlam football game, and Phillips 66® is the title sponsor. Both Sooner and Cowboy fans are eagerly awaiting this year’s battle. To celebrate the Bedlam football game, we will be running a mobile app promotion at both Phillips 66 and Conoco® branded sites, for the very first time, as well as a Live to the Full Concert and gameday activation.
Mobile App Promotion Details
- Consumer buys 8+ gallons of gas with the My Phillips 66® App or the My Conoco® App for the chance to win Bedlam football tickets or a $10 gas card.
- Each week we will give away one pair of tickets to the Bedlam football game and 101 $10 gas cards.
- After filling up, consumers will receive an entry form to complete. If they do not enter right away, they can enter through a deal card in their mobile app.
- The promotion will begin Sept. 2 and run through Nov. 11 and be available at all mobile-enabled Phillips 66 and Conoco sites in Oklahoma.
- Participating Philips 66 sites will receive POP materials to support the Bedlam promotion this week. Participating Conoco sites will receive POP materials by the end of the month.
Live to the Full Concert Details
- A free concert will be hosted at the Riverwind Casino on Friday, Nov. 18 featuring Wade Bowen and the Eli Young Band.
- Gates will open at 4 p.m., and the show will begin at 5 p.m. with a variety of food trucks available for dinner during the show.
Gameday Activation Details
- Your brand will be at Heisman Park outside Oklahoma Memorial Stadium on gameday Saturday, Nov. 19 to interact with fans and give out branded swag.
This rivalry is unlike anything we have ever seen, and we are proud to represent your brand to these fans across the state. Be sure you are engaging with your consumers to let them know how they can enter to win tickets and fuel cards and about the big concert on Friday night before the game!
