Phillips 66® is back as a sponsor of the 2024 BIG 12 Football Championship December 7! This year Phillips 66® will bring the GO throughout the game in new, exciting, and creative ways to help engage fans and build brand awareness.
At the 2024 BIG 12 Football Championship, Phillips 66® will engage with fans through:
- In-stadium signage: In-stadium signage is a key component of the sponsorship, with Phillips 66® branding prominently displayed throughout AT&T Stadium. This includes rotational LED ribbon board signage, which ensures that the Phillips 66® logo is visible to fans both in the stands and watching on television.
- Digital advertising: Fans will see Phillips 66® throughout digital program ads and videoboard promotions, including the Fuel Forward® App and GO GO GO™ advertising. These digital elements are designed to engage fans and create memorable interactions with the Phillips 66® brand.
- Press announcement reads: These announcements highlight our sponsorship of the BIG 12 Football Championship and build awareness of the Fuel Forward® App. By leveraging these press reads, the Phillips 66® brand can reach a wide audience while building consumer awareness and loyalty.
- In-game promotion: Four rows of lucky fans will have the opportunity to team up for our “GO GO GO Down the Row” promotion. Each row works together to pass a giant “GO” cut outout down the row. Each person on the first row to pass their cutout to the end of the row will win a $25 Phillips 66® digital fuel card, redeemable through the Fuel Forward® App.
Overall, our sponsorship of the BIG 12 Football Championship is a comprehensive effort that combines in-stadium signage, digital advertising, press announcements and an in-game promotion to create a strong and engaging presence at one of the most anticipated events in college football. We’re bringing the GO to help build consumer loyalty and drive traffic to your stations.
