Offering mobile pay at your site(s) isn’t just rewarding to your consumers, it’s smart business. You know that mobile pay adoption at your site(s) saves you money by eliminating credit card transaction fees, but did you know that mobile pay users are 3.7 times more likely to be a returning customer*? This means that every mobile pay transaction that happens at your site holds the potential to create loyalty for your business.
The simple act of replacing every card swipe with use of your branded app positively impacts how consumers engage with your business through the variety of promotions, ongoing discounts, 11 different payment types and safety features. Whether it’s choosing mid-grade and premium gasoline because they get instant discounts in the app, returning to your site(s) to make 8+ gallon fill-ups for the chance to get tickets to see their favorite team or seeing your brand in their Venmo feed – our mobile apps are nurturing brand affinity and loyalty with every transaction.
Our new collaboration with PayPal and Venmo gives us the ability to market to their rapidly growing 350 million users. These payment types are already integrated into your consumers’ lives, making using these platforms through your app a seamless addition to their already existing payment habits.
Combined with the current mobile pay promotion running through Q1, 2022, consumers can receive 10cpg off all mobile transactions, giving them even more incentive to turn into your site(s). Consumers who use their Phillips 66®, 76® or Conoco® branded credit cards or Direct Pay will receive an additional 15cpg off for a total of 25cpg off. If your site(s) are already mobile pay enabled, do a double check that all POP materials are installed correctly so consumers know they can fill up and save when they visit your site(s).
If your site(s) are not already mobile pay enabled, now is the time to act so that your business can take advantage of these opportunities to attract and create lifelong consumers.
We’ve made becoming mobile pay as easy as can be. Contact the Phillips 66 Help Desk at 1-800-IAM-DOWN to begin the configuration process today.
*Phillips 66 consumer transaction data
