As we move further into 2025, it’s a great time to reflect on the success of our recent holiday promotions and get prepared for the opportunities ahead. Thanks to your participation, our New Year’s Day promotion delivered impressive results, and with Valentine’s Day just around the corner, there’s a fresh opportunity to boost your business.
New Year’s Day Holiday Promotion: A Strong Start to the Year
We kicked off the year with a New Year’s Day promotion that offered consumers additional 25¢ off per gallon on transactions made within the Fuel Forward® App. The promotion saw strong performance, with a 17.4% increase in gallons and a 5.1% increase in transactions compared to last year —a fantastic result that sets the tone for the rest of 2025.
How to Make the Most of Promos in 2025
Looking ahead, you can continue to capitalize on the success of promotions by staying proactive in leveraging the Digital Media Asset Portal This tool provides marketing assets for holiday promotions, special offers, and general Fuel Forward® campaigns—helping you maximize visibility and engagement.
With Valentine’s Day approaching, now is the perfect time to put these assets to use. On February 14th, consumers can enjoy an extra 14¢ off per gallon on purchases made through the Fuel Forward® App. This promotion will be supported by targeted emails, social media posts, and in-app reminders to boost awareness.
You can help spread the word by using the digital assets available in-store, ensuring customers don’t miss out on this limited-time offer. Reinforcing the promotion with these materials will drive engagement and encourage more customers to take advantage of the discount before it’s gone.
