We’re excited to reveal our new Fuel ForwardTM App Campaign: Download. Stack. Save. The campaign is designed to help educate and engage consumers on stack and save discounts available through the Fuel ForwardTM App. The campaign includes an engaging, creative commercial spot and will be supported through TV, social media, digital advertising, email and POP.
Introducing the “How Low Can You Go” Commercial Spot
To support the Download. Stack. Save. Campaign, we’ve launched our first stand-alone commercial for the Fuel ForwardTM App, “How Low Can You Go?”, aimed at not just attracting attention but educating the audience on ways they can stack discounts to save with the App. “How Low Can You Go?” creatively entices consumers to stack and save when using the Fuel ForwardTM App and while allowing flexibility for upcoming promotions in market. The commercial features a new, catchy spaghetti western-themed song designed to help stand out from competitor’s mobile apps. Click the image below to watch now!
We will have :30, :15 and :06 versions of “How Low Can You Go” available in both English and Spanish.
Download. Stack. Save. Multi-Channel Campaign
A key aspect of the Download. Stack. Save. campaign is its multi-channel strategy. Recognizing that consumers interact with our brands across different platforms, Download. Stack. Save. will be integrated across multiple touchpoints. The campaign includes:
- TV: You will be able to view the “How Low Can You Go” commercial on television soon!
- Digital Advertising: Over the next few weeks, we will be running banner ads across various digital media partners to help capture consumer attention and drive action to download the Fuel ForwardTM App.
- Email: An email campaign will launch this week featuring Download. Stack. Save. to help educate and engage consumers on stack and save discounts available through the Fuel ForwardTM App.
- Social Media: We will release the “How Low Can You Go” commercial on our Phillips 66 channels this week!
- POP: Sites can expect new Fuel ForwardTM POP featuring Download. Stack. Save. creative in Q1 2025.
With a strategy built on engagement, Download. Stack. Save. is not just capturing attention—it’s building consumer loyalty to help drive traffic to your site(s). This new campaign marks a fresh approach to the Fuel ForwardTM App advertising. We will continue to refine the campaign, adding new layers of consumer engagement to help support new promotions in market.
