During our recent and very first Customer Innovation Challenge, you let us know that you wanted to see us continue building our brand presence on social media, and we listened: Our new Dodger ticket promotion, exclusively running on Instagram and TikTok, does just that.
On June 20, a video featuring a ventriloquist and one of her famous talking puppets was dropped on both social media channels. The duo hilariously bats around the details of the brand-new Dodger ticket promotion, encouraging our Instagram and TikTok followers to tag their favorite bat-and-ball best friend in the comments for a chance to win.
Now through July 7, 63 lucky winners will be selected to win two tickets to a Los Angeles Dodgers game. The winners will also be invited to attend a 76® pre-game experience on August 6. Taking place at the historic 76 gas station at Dodgers Stadium prior to the first pitch, the 76 pre-game experience will treat fans to Dodger Dogs, live music and branded giveaways. It will be a night they will always remember, especially when they are turning into your site(s) for their weekly fill-ups.
Be sure that you are following along on social media and encouraging your consumers to do so for their chance to win as well. By further tapping into our growing social media fanbase into addition to the Dodgers’ well-established fandom, we can continue building relationships with our consumers long after they have left the stadium—and our stations.