We have been on a journey since 2015 to create a portfolio of sites that make us all proud and drive us ahead in the highly competitive retail fuel business. As with any business, your brand embodies your values, mission and affinity for consumers as they seek you out amongst the competition. As the trend for emotional connection with brands continues to drive consumer preference, it is important your site(s) wear your brand with pride, letting consumers know you are there to support them and will nurture their loyalty with every fill-up. Continuing to invest in the Phillips 66^®, 76^® and Conoco^® brands is one of the best ways you can help nurture this brand loyalty, which is why 6,000 site(s) have upgraded to fresh, modern looks to match their brand’s sterling reputation.

“A modern, attractive image helps build loyalty with today’s consumer,” stated Mike O’Connor, brand image manager at Phillips 66. Sites that reimaged saw a 3 – 3.5% volume increase, proving that our new Premier and Signature images are working to grow your business. 

Our 6,000th image project, a Conoco Fusion, was recently completed in North Las Vegas, Nevada. Congratulations to our customer, Nevada Fuel Distributors, their dealer, Centennial US Market, and their installer, High Impact Sign and Design on this achievement! Nevada Fuel Distributors stated, “We believe in the brand we represent and have a strong sense of integrity for Conoco. We are very proud to be part of such a recognized network of brands and Phillips 66 always goes above and beyond with the brand imaging process from start to finish,” about why they chose to join our family of brands, and put in the dedication to upgrading their site with a new image.

We are rapidly approaching the year-end deadline to convert our remaining Oasis sites to our new generation of images. Please work closely with your installer and your Phillips 66 and BIC project managers to finalize renderings, quote approvals, material orders, and installations.