GO GO GO®: Squeeze and Go – A Campaign That Fuels the Unexpected – Weekly Fill-Up

This summer, Phillips 66^®, Conoco^®, and 76^® are turning up the volume on spontaneity and adventure with the release of the new GO GO GO^® campaign, Squeeze and Go. Designed to inspire drivers to break free from the mundane and rediscover the joy of the open road, the campaign is more than a marketing push—it’s a movement to reconnect with the magic of the journey.

The Creative Spark: Humor Meets Heart

Launched on July 1, the campaign features a series of 30-second video spots—“Camping,” “Magic Show,” and “Hot Tub”—each infused with humor and a touch of surrealism. The concept is simple yet powerful: imagine pulling into a Phillips 66^®, Conoco^®, or 76^®station, squeezing the pump, and instantly being transported to your dream destination. Whether it’s a midnight taco run, a road trip to Cadillac Ranch, or even goat yoga, the message is clear—Squeeze and Go wherever your imagination takes you. Go here. Go there. Go anywhere.

This whimsical approach is grounded in data. According to an Oracle study, 90% of consumers are more likely to remember a humorous ad.* We are leveraging this insight to drive brand recall and engagement, aiming to help drive traffic to your site and make every fill-up feel like the start of something memorable.

Multi-Channel Momentum

The campaign is making a bold entrance across television, digital, social, and out-of-home (OOH) platforms. Whether you’re catching a game on TV, cruising past a freeway billboard, or scrolling through a vibrant social media carousel, the GO GO GO^® message is impossible to miss. This omnichannel approach is designed to cut through the noise, spark curiosity, and leave a lasting impression wherever audiences engage.

As part of our brand strategy to reach consumers in key markets, the campaign was also adapted for the Hispanic consumer segment. This includes Spanish-language creative assets and targeted media placements across digital, radio, and social platforms.

The Road Ahead

GO GO GO isn’t just about fuel. It’s about fueling moments—big and small—that make life richer. It’s about reminding people that the road is still full of wonder, and that sometimes, the best stories begin with a simple squeeze of the pump.

So go ahead. Squeeze. And go.

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