The 76® brand is turning 90 this year, and to celebrate nine decades of quality fuel, customer service and West Coast community engagement we are hosting a celebration as iconic as we are.
No birthday would be complete without cake, which is why we asked Josie of @sweetjosiebakes to create our birthday cake. Our showstopping orange and blue was baked into a stunner of a cake, emanating our coastal vibes and boasting our iconic ball as the icing on top. Josie shared her masterpiece with her half a million followers, and with 76’s followers on social media. The post was shared on her account last week and has already received nearly 250,000 views. Want to share a slice with your community? You can repost Josie’s post on your business’ story by clicking the share button at the bottom of her post, then “Add post to your story.”
76 has been On the Driver’s Side® since 1932, and we have been having a ball since the beginning. As we party like it’s our birthday, let’s take a trip down memory lane to see how your site(s) have become a household name, a movie star and consumers’ favorite place for fill-ups and snacks across the West Coast.
As we celebrate this massive milestone, we invite you and your employees to celebrate with us by sharing your favorite 76 memories, how the brand has made a positive impact on your community or what the brand means to you as a branded site. Stories can be submitted to phillips66solutions@p66.com or posted directly to your social media with @76 tagged.
Be sure to hit the follow button for @76 on Instagram, Twitter and Facebook to follow along with this year’s festivities.