GetUpside has announced a new partnership with Lyft, a ride-hailing service, that employs more than two million drivers and will ultimately drive these high-mileage consumers to your site(s). Sites enrolled in the GetUpside app get competitor-blocking capabilities, while consumers on the app are driven to your site(s) through a station locator and exclusive offers to redeem at your pumps. As they continue to tap into the ride-hailing industry, this partnership allows these frequent drivers enrolled in the GetUpside program to search for sites, like yours, directly from their Lyft Driver mobile app with an offer of $0.32cpg in cash back when they fill up at enrolled, branded sites.
“With gas prices as high as they are, every dollar counts. That’s why we are so excited to be partnering with GetUpside to help drivers save on gas,” said Zach Greenberger, head of strategic business development and global supply management at Lyft. “This program makes it easy for drivers to know where to get the best cashback savings on gas, meaning more of the money they earn with Lyft can stay in their pockets.”
This new partnership is projected to triple volume for enrolled sites through joint advertising initiatives, reaching new consumers and incentivizing conversion with this impressive offer. For drivers already on the GetUpside app, this additional offer will nurture brand loyalty along with any previous benefits they are already reaping by visiting your site(s) by way of the GetUpside app.
With GetUpside’s partnership with Uber and Lyft, you will have combined access to over 86% of the ride-hailing services industry, giving your business a leg up on the competition as your site(s) will take priority as consumers look for their next fill-up. Now is the perfect time to join as these drivers begin looking for a GetUpside location to fuel their tanks, and you want yours to be the first station they see. GetUpside will also be at WPMA later this month and have offered to meet with you in person to discuss this partnership and upcoming opportunities that will be exclusively available for our branded sites. To schedule time to discuss or to learn more about joining GetUpside, send an email to phillips66@getupside.com.
Read more about this exciting new partnership on NACS.
