September 2025

Fuel Forward® App Pilot Offer Launches October 1

Starting October 1, new Fuel Forward® App users in four key markets – Bozeman, Portland, Lincoln, and Amarillo – can fuel up for less! As part of a pilot campaign running through December 31, consumers at participating sites will enjoy $0.15 off per gallon on their first three fill-ups using the Fuel Forward® App—powered by CX2 functionality at the pump. 

Offer Details 

New Fuel Forward® App users at participating sites in Bozeman, Portland, Lincoln and Amarillo will receive $0.15 off per gallon on their first three fill-ups. The offer will be supported by POP:  

  • Lincoln: Promotion featured via pump toppers 
  • Amarillo: Promotion featured via hose flags 
  • Bozeman & Portland: Standard signage 

This limited-time incentive is exclusive to new users only, reinforcing the goal of expanding the Fuel Forward® App user base and driving trial behavior. 

The pilot offers a valuable opportunity to lear insights from user behavior, redemption rates, and engagement patterns—informing future offers and promotional strategies. Ultimately, it serves as a strategic lever to help drive traffic to your site and build long-term consumer loyalty. 

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