August 2022

Customer Spotlight: Growing our brands together

With the help of some of our highest rated operators, we are growing our brands’ reputations across the country. Spotlighted below are a few of these operators who are focused on making an impact in their markets while expanding their businesses—making us incredibly proud in the process.  

Tyler Milligan, Sr. Director National Sales, World Fuel Services. World Fuel Services (WFS) has been a branded customer for 50 years and boasts an impressive 554 branded sites nationwide. It goes without question that WFS is committed to growing the Phillips 66®, Conoco® and 76® brands, and most recently, they have focused their growth on new-to-industry sites in the Kansas City market. They have witnessed significant success: Since 2019, for instance, WFS has added 110 new-to-brand sites and 11 new-to-industry sites to its growing portfolio. Since 2020, they saw a 30MM volume uplift. Over the next 12 to 15 months, WFS will continue to expand their branded footprint with 95 new-to-industry and new-to-brand sites, which is expected to add an incredible 135MM gallons.   

Edwin Straley, First Generation Owner and Operator, Dealin Inc. For Edwin Straley and family, it all started on Harbor Island, Washington in the 1950s with a Flying A Phillips 66 Station. When Phillips Petroleum purchased Tidewater’s western refining, distribution and retailing network in 1966, all Flying A stations were rebranded to Phillips 66. In the 1970s during the Unocal days, the Straley family added onto their portfolio. It was with this location—on 1st and Spokane in Seattle—that Edwin’s son, Dean Straley, took over operations. Present day, third generation owner and operator, Darren Straley, oversees the family’s 76 stations, one being the iconic Space Needle station.  

Magan Bingham, Director Retail Fuels, SEI Fuels. SEI is a subsidiary of 7-Eleven Inc., which is a global leader in the convenience store industry and places a constant focus on growth and innovation to redefine their business standards. SEI has been a Phillips 66 customer for 12 years. Additionally, during the last five years, they have remained one of our fastest growing customers, owning more than 330 branded locations encompassing all three brands. In Denver, one of the fastest growing markets, SEI has 201 locations including 13 new-to-industry sites that are currently in the imaging stage and an additional 20 new-to-industry sites in the pipeline. In addition to Colorado, SEI has a branded presence in California, the Pacific Northwest, Kansas City, St. Louis, Texas and New Mexico. 

It is an honor to stand alongside each and every one of our incredible customers, and we look forward to our brands’ continued growth that lie ahead!  

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