Starting May 1 consumers will be heading to your site(s) to fill up with 8+ gallons to score their tickets to see the Portland Thorns take the pitch at Providence Park.
In a historic 10th season, the Portland Thorns FC return with four Olympians on their team, Christine Sinclair with gold and Becky Sauerbrunn, Crystal Dunn and Lindsey Horna with bronze medals. In addition to several team members taking the Olympic stage, the Thorns also won the 2021 Women’s International Champions Cup, further establishing them as a pivotal team not only in the U.S., but the world.
This promotion has a history of selling out early in the past. Thorns fans will be eager to find tickets, with your site becoming a coveted spot to snag two tickets.
This promotion strategically uses passion to engage the Portland Thorns’ and 76®’s fanbases to achieve key goals for each brand – get more fans into the bleachers and drive double the traffic to your site(s) by luring both audiences to fill up at your station.
To help reach as many fans as possible, this promotion will have signage posted throughout the stadium, across 76® social media pages, on the Thorns’ official website and through POP materials at your site(s). You will receive POP at your site(s) by the end of the week and should install it according to the placement guide by May 1.
How it works for consumers:
· Fill up with 8+ gallons at your site(s).
· Retrieve a voucher from the attendant with a unique code.
· Visit www.thornsfc.com/76 and enter unique ticket code to redeem two tickets and select match date.
· Tickets will be eligible for June 19, July 16, Aug. 27, Sept. 21, and Sept. 25 matches.
Because this promotion is executed through physical vouchers obtained at your c-store, make sure your employees are aware of their role and understand the redemption process for consumers. This is also a great time to capitalize on the positive impacts one-to-one consumer interactions can make, as being a friendly face and an engaging conversation can lead to positive Google Business Profile reviews, good word of mouth and more to push a steady flow of consumers into your business. And, as you start to recognize the soccer fans at your site(s), make sure they know about 76’s Thorns promotion that gives them even more opportunities to support local Portland legends.
