The Conoco^® brand continues its support of local universities and their sports programs by tipping off basketball season with the Colorado State Rams and Montana State Bobcats, giving fans the chance to get up to $0.50cpg off at your site(s)! Engaging with schools across Conoco’s market through fuel discounts leverages existing school pride to build brand loyalty for your business, as current students and alumni will associate filling up at your site with supporting their school’s teams. These in-stadium promotions will also hype fans up to sport Conoco branded swag, as well as directly drive traffic to your site(s) to redeem their exclusive $0.50cpg off voucher through the mobile pay app, letting them watch their savings at the pump for their initial and future fill-ups.  

Details  

Mobile Pay Promotion: During the following men’s basketball games, a video will play on the jumbotron to direct fans to a specific area in the arena for a chance to receive a mobile pay voucher. The first 250 fans to use the My Conoco App on their mobile phone will receive a $0.50cpg off discount code and Conoco swag.   

Lucky Row Promotion: Similarly, the ‘Lucky Row’ will be announced on the jumbotron (for the games noted below), with fans sitting in the featured row receiving a Conoco branded t-shirt and a $25 Conoco gas card.

Since the mobile pay vouchers will be redeemable through the My Conoco App, remind your employees to brush up on their mobile pay knowledge and ensure any new employees have been onboarded to show consumers how the app rolls back prices with every fill-up.  

Now’s the time for you to show off your Rams and Bobcats pride and let your consumers know your site(s) support their favorite team!