Conoco^® is boot, scooting and boogying Denver’s #1 For New Country radio stations —KYGO 98.5—to give away gas to its listeners. With Free Gas Fridays on Friday, May 27, June 3, June 10 and June 17, KYGO will be giving away $100 Conoco gas cards every hour on the hour from 8 a.m. – 6 p.m., for a total of 40 KYGO listeners headed to your site(s) to fill up for the start of summer.  

Cranking up the radio every morning is a proven consumer habit for over 156 million people in the United States. By leveraging this timeless daily ritual for KYGO 98.5’s listeners, your business will be positioned as a brand that fuel listeners’ commutes in more ways than one—powering their favorite country station and filling them up with free gas to keep them GOing wherever the road takes them.  

In addition to the gift cards distribution as a direct incentive to visit your site(s), KYGO 98.5 will be promoting Conoco throughout the summer with 100 weekly recorded promotion mentions, 50 weekly live promotion reads, 20 direct contest mentions plus the Free Gas Fridays promoted throughout KYGO 98.5’s website. KYGO 98.5 serves as a key staple to the Denver country listening community with their commitment towards suicide prevention programming and their partnership with JustServe that promotes volunteer opportunities in the greater Denver area. KYGO’s association with these types of community-enhancing programming and promotions will help you form a closer relationship with the community, with new consumers headed your way to nurture the same loyalty they have with the station that brought them there.  

There will not be any POP headed your way for this promotion, but we do encourage you to get your dancing shoes on, crank up your radio and promote tuning into KYGO 98.5 for your consumers’ chance to have Conoco cover their next fill-up.