We’re excited to announce our 2024 College Football promotions bringing the excitement of the game closer to your site(s)! This season, we’re not just cheering from the sidelines—we’re teaming up with universities to help engage fans, build consumer loyalty and drive traffic to your site(s). Get ready for exciting promotions and game day experiences that’ll take consumer loyalty to the next level.
This college football season, our exciting promotions will include University of Oklahoma, Oklahoma State University, Texas Tech University, Montana University and Montana State University.
To help support these promotions, we are introducing:
VIP GAME DAY EXPERIENCE: Two lucky fans of the University of Oklahoma, Oklahoma State and Texas Tech University can fuel up to win a VIP GAME DAY EXPERIENCE when they purchase eight+ gallons with the Fuel ForwardTM App at participating stations beginning September 16.*
The VIP GAME DAY EXPERIENCE includes: five (5) game tickets, five (5) tickets for VIP tailgate experience, on-field experience for five (5), one (1) autographed memorabilia item, one (1) personalized jersey, and one (1) Phillips 66 gas card ($100 value).
To help drive consumer engagement, we’ll promote the VIP GAME DAY EXPERIENCE through POP, stadium signage, radio, social media, email, paid media and the Fuel ForwardTM App. POP kits will arrive September 13. Please ensure you have the POP displayed by September 16. You can view placement guides in Phillips 66 Gateway.
*University of Oklahoma and Oklahoma State University promotion ends November 10. Texas Tech University promotion ends October 27.
University of Montana and Montana State University Social Media Contest: This season, one lucky fan will receive tickets to a game through an exciting social media contest. Stay tuned for more details!
Join us in celebrating the spirit of college football — helping consumers score big with us all season long!
