Earlier this month, we spread the love to our consumers with an additional 14cpg discount on fuel when using the My Phillips 66®, My 76®, or My Conoco® mobile app on Valentine’s Day. This promotion drove a 23% increase in transactions from the previous day across our branded network. Now that we know how much our consumers appreciate a little extra love, we want to announce our 2023 holiday Fuel Forward™ discounts.
Consumers will begin hearing about our transition to Fuel Forward in early March. We will be promoting the new mobile app through in-app messaging, email, radio, social media, and POP. This is a great time to review the FAQs with your employees and ensure they have a clear understanding of the new mobile app and what that means for consumers.