Your C-stores are a major profit center, and you could be missing out on incremental value if your C-Stores aren’t on Upside! In addition to driving fuel volume to participating site(s), Upside is also incentivizing consumers to visit the C-store with personalized promotions based upon consumer purchasing habits. Once consumers realize your site is the spot for quality fuel, secure payments and the best snacks, new consumers will become loyal followers, spending more, more often at your sites. By adding this convenience store feature, Upside is giving consumers a holistic picture of all your business has to offer, incentivizing them to take advantage of the one-stop-shop your site can be.  

Top performing sites using the C-store product are seeing that 28% of C-store offers are claimed by not-new customers, and returning customers are visiting stores 2.8x more often—not just battling but conquering a convenience industry that is otherwise seeing 45% of consumers making less purchases due to rising prices. Overall, C-store merchants are earning a 57% return on investment as a result of these changes in consumer behavior. This convenience store feature has its proof in the purchasing, presenting C-store offers that have increased pump-to-store conversions, trip frequencies and basket sizes.  

As always with Upside, all of these benefits come with no up-front costs, no staff training, and no POS or IT integration—just new consumers; more visits; and proven, profitable increases in sales. 

Email the Phillips 66 Upside Team to add C-Store product to your Upside offerings today and stay ahead of this changing landscape.