Phillips 66^® has invested in a social media strategy that connects with consumers to drive brand preference for the fuel brand. The social platforms are built to be a place for one-to-one conversations with consumers, where tactical messaging drives volume to your site(s) and becomes an art form creating space for emotional engagement and lasting brand loyalty for your business. Phillips 66 messaging is crafted around how Phillips 66 fuels consumers’ day to day, no matter where that day takes them – whether it’s to soccer practice, the grocery store or a family road trip – Phillips 66 is here to help them Live To The Full^®. 

See below to see what the Phillips 66 brand has been up to on social media this quarter, and what consumers can expect to see in the coming months. 

Live To The Full Stories: This campaign has lived on Phillips 66’s social media platforms throughout the year and will continue into 2022, sharing stories of all kinds from people in our market. We have traveled through middle America and stopped in cities, towns and hidden gems to speak with incredible people who move our country forward with their passions, hobbies and livelihoods. 

Some stories we have featured in the past few months include: 

• Kanesha and Kortnee, a bronco-riding mother-daughter duo from Hempstead, Texas who describe their sport as “… an extreme version of a 15-second waltz at 30mph.”
• The Blue Whale of Catoosa: Hugh Davis ran the Tulsa Zoo and built this 10-ton blue whale from paint, rock and cement to dedicate to his wife, Zelta, as a tribute to their lifelong love for animals and each other.
• Lelton Morse, a pigeon racer with a team of pigeons that get up to 70 mph on their flights back to the coop.

For October, we highlighted Amy Baca Lopez, a painter from Albuquerque who paints images inspired by and of the Albuquerque International Balloon Fiesta. These pieces are modern retellings of this great American region, and are engaging consumers in a way that inspires them to find a new appreciation for their community and the people around them, with Phillips 66 being a catalyst for this connection. 

The Rally Squirrel: Last month as a part of Phillips 66 sponsorship with the Cardinals, we sponsored the Nest of Fame at the Sept. 18 game in Ballpark Village, paying homage to the Rally Squirrel. During the 2011 NLDS Game 4, The Rally Squirrel bolted across the home plate in a furry of fur, and thus, history was written. The Cardinals went on to win the 2011 World Championship that year, and it is all thanks to the inspiration the Rally Squirrel brought to fans and players alike. To help establish Phillips 66 as a staple of the community and rally fans together for the end of the Cardinals’ season, Phillips 66 also engaged with consumers on social media with the famous video and sneak peaks of Rally Squirrel prizes fans could grab at the Nest of Fame. It must have worked, as The Cardinals went on a 16-game winning streak to reach the National League Wild Card game.  

The Bedlam Series: As the title sponsor of The Bedlam Series – the rivalry between the University of Oklahoma and Oklahoma State University, Phillips 66 is offering consumers the chance to win tickets to the Bedlam Football game, as well as $10 gas cards. The posts boast Sooners and Cowboys colors, imagery and spirit to seamlessly integrate into fans’ feed, fueling consumers to participate in their school’s favorite rivalry by filling up at your site(s). As football season continues, we will continue to engage with OU and OSU fans through our social platforms, setting your site(s) up as the place that fuels their favorite team and gets them to the Bedlam game.  

Be sure to follow @Phillips66gas on Instagram, Facebook and Twitter to see what we’re doing to engage with consumers and get them turning into your site(s) for their fill-ups, snacks and inspiration to Live To The Full.