The St. Louis Cardinals ticket promotion is back, and will bring traffic to your site(s) through September 18th. This year’s promotion will be hosted on the My Phillips 66® App, giving consumers who purchase 8 or more gallons in the app at a participating St. Louis-area site a chance to get 50% off Cardinals tickets.
Last year your site(s) knocked the Cardinals ticket promotion out of the park with consumers snagging approximately 4,000 Cardinals tickets. In addition to last year’s success in volumes, your brand also hosted activations and fan engagement at Busch stadium, getting your brand talked about as a main supporter of the Cardinals and good times. We are excited to see how last year’s engagement results in this year’s traffic, and know that you and your employees’ Cardinals pride will help drive fuel volume all season long.
This promotion will be activated through the branded app, making filling up and prize redemption an effortless process for consumers and you – as everything from the initial purchase to promotion code receipt is done digitally. This promotion will be advertised through POP materials at your stations, radio, media, digital and social platforms. This is a great time to head to the Marketing Resources Website to grab approved images, logos and promotional graphics and post them to your business’s own social media to rally your community to your site(s).
POP will be delivered to your site(s) on April 7th and should be posted immediately upon receipt. Be sure to display signage according to the placement guides included in the POP kit immediately. Questions about POP can be directed to Pointsmith at 888-582-1380 or phillips66emailorder@pointsmith.com.
Curious about how this promotion will work for consumers? Check out the step-by-step consumer guide below and share this with your employees so they can help fans fill up and head to Busch stadium:
- Download the My Phillips 66 App.
- Set up your profile and a method of payment in the app wallet.
- Buy 8 gallons or more using the app.
- Go to the Cardinals Ticket Deal Card in the My Phillips 66 App and follow the instructions
- Buy those discounted Cardinals tickets at Cardinals.com/Phillips66 and enjoy the game!
Consumers can visit Phillips66gas.com/Cardinals to learn more about the promotion and how to use the app and you can visit BizLink for additional information.
